Social Listening- Poppi Soda Brand

In terms of social media, one specific brand that has caught my interest is Poppi which belongs to the group of soda drinks gaining popularity for a new history in making a classic beverage. The value proposition of the social media discourse Poppi is elaborated in this blog along with consumer sentiments, and also identifies marketing challenges it needs to tackle.

Poppi has a unique natural mixture and peculiar taste. The fact that it is healthier than the typical soda and its efforts to increase its online presence are enticing me.

In this sense, Poppi is a healthy soda. It delivers its value proposition through natural ingredients that are mainly in the form of apple cider vinegar which tastes good and provides health benefits. The brand aims at changing the soda story by offering a guilt-free indulgence.

Poppi advertises various sodas with different tastes focused on natural substances and health advantages. Visual testimonials and educating people on the health benefits of their products are evident in the brand’s social media channels.

Poppi is a master of storytelling that involves tales about the health benefits for individuals who consume their sodas. The brand story is more attractive by means of engaging visuals, customer testimonials and behind-the scenes content. The marketing dilemma points out the consumer persuasion that soda can be both a tasty and healthy choice.

Through social media, Poppi responds to customers quickly and compassionately. The brand appreciates positive feedback, reacts to negative comments with solutions and admires constructive criticism. This proactive approach is indicative of a desire to ensure customer satisfaction.

Poppi uses socially media influencers to prompt their brand like Josh Richards, Paris Hilton, Kathy Hilton, Stella Mccartney, Olivia Munn and so many more on instagram. For example on the instagram post with Olivia munn, fans of the brand like @realrawwellness said "My new fav flavor!". Another consumer, @abe707 on a post with Taylor Swift and Ice spice said, "Sprite was my biggest addiction. I've been soda free for like 3 months now and I feel great". Lastly a post with Sofia richie shows comments with @danielle_Rothenberger saying "I saw Sofia Richie Grainge Wearing army pants and drinking Poppi.. so I bought army pa ts and Poppi". 

As the brand manager, I would focus on amplifying Poppi’s social media approach. Specific campaigns addressing taste issues would be the first step I’d take, followed by presenting my sustainability action plan and focusing on user generated content through challenges or contests. Transparency in communication and continued interaction would be important.

I have learned now the effectiveness of social listening for interpreting customers sentiment, amending marketing plans to and improving name posture. It reinforces the value of agility and proactive participation in social media marketing, an ever-changing field. Poppi is a very good case study as it reveals the fine balance between taste, health and customer expectations.