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Social Listening- Poppi Soda Brand

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In terms of social media, one specific brand that has caught my interest is Poppi which belongs to the group of soda drinks gaining popularity for a new history in making a classic beverage. The value proposition of the social media discourse Poppi is elaborated in this blog along with consumer sentiments, and also identifies marketing challenges it needs to tackle. Poppi has a unique natural mixture and peculiar taste. The fact that it is healthier than the typical soda and its efforts to increase its online presence are enticing me. In this sense, Poppi is a healthy soda. It delivers its value proposition through natural ingredients that are mainly in the form of apple cider vinegar which tastes good and provides health benefits. The brand aims at changing the soda story by offering a guilt-free indulgence. Poppi advertises various sodas with different tastes focused on natural substances and health advantages. Visual testimonials and educating people on the health benefits of their ...
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Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke

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Hello my fellow readers! As this is my first blog post on a marketing assessment, I've chosen to focus on something really current as of November 2023. Since the beginning of time in the seventies, Snoop Dogg has been known for smoking cannabis day and night. So, when I saw this ground-breaking message shared on instagram by the one and only Snoop Dogg, my jaw dropped. The message wrote, "After much consideration and conversation with my family, I've decided to give up smoke. Please respect my privacy at this time." Everyone was confused, sad, angry, happy, all of the emotions were being spread across all social medias. Many were skeptical if it was real or not including myself, and that is why I was so interested. This was a great tactic to involve nontraditional consumers because Snoop Dogg’s tease of not smoking was not related to weed, but the smokeless outdoor fire pit called Solo Stove. Because Snoop Dogg is such an A-list celebrity who many people follow includ...
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About Me!

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 Hello, friends! My name is Brooke Rogers, and this is an open invitation to investigate the intricacies of my life and my passions here on this blog. Born and raised here in Albany, Oregon has probably been the most boring thing EVER! So, most of the time you'll see me traveling anywhere including: Europe, Hawaii, South America, as well as so many other cities, states, and countries that I've journeyed too.  Growing up, I was always fascinated by my dad's work ethic and how he helped people and grew unbreakable connections with so many people. Therefore, from a young age of 8 I was convinced I was going to become a Financial Advisor just like my dad. However, fast-forwarding 12 years, I've discovered that that would be the most monotonous job in this entire world. After "knowing" exactly what I want to do in life, my whole life, is now a stressor that I never knew I would have. For now I plan on receiving a business degree, however I will be shadowing multipl...
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