Social Listening- Poppi Soda Brand
In terms of social media, one specific brand that has caught my interest is Poppi which belongs to the group of soda drinks gaining popularity for a new history in making a classic beverage. The value proposition of the social media discourse Poppi is elaborated in this blog along with consumer sentiments, and also identifies marketing challenges it needs to tackle. Poppi has a unique natural mixture and peculiar taste. The fact that it is healthier than the typical soda and its efforts to increase its online presence are enticing me. In this sense, Poppi is a healthy soda. It delivers its value proposition through natural ingredients that are mainly in the form of apple cider vinegar which tastes good and provides health benefits. The brand aims at changing the soda story by offering a guilt-free indulgence. Poppi advertises various sodas with different tastes focused on natural substances and health advantages. Visual testimonials and educating people on the health benefits of their